For owners of cafes, bars and restaurants

The advisor who was there last night.

Briefed reads your till, roster and books overnight and tells you what happened, why, and the one move for tonight. Before you open.

Founding Partner pricing for the first 25 venues: A$199/month + GST, locked while you stay subscribed. Your first 30 days are free. No card.

An owner at her cafe counter before open, reading on her phone, a coffee beside her
Demo Bistro, yesterday. Revenue $6,480. Labour 29.1%. Covers 142. Tonight: Start your second bartender at 6, not 5. Last Tuesday 5 to 6pm took $310.

Demo venue. Not customer data.

Sound familiar?

You ran the floor. Nobody kept count.

Four things every owner knows, and what Briefed does about each of them, every morning.

“The till said it was a good night. The bank says otherwise.”
Briefed puts last night’s sales next to what the roster really cost, with super, WorkCover and leave counted in, and what the books say. One number you can trust before you open.
“I check the POS once a day, if that. The spreadsheet is always for later.”
Nothing to open and nothing to build. One message before you open, read at a glance, and the brief behind it for ten minutes before service.
“Sunday night, adding up the week in my head.”
The weekly brief reviews the week and writes Monday’s agenda: the one thing holding the venue back, and the three decisions for the team, in order.
“Another dashboard. Another login. Another thing to learn.”
There is no dashboard. Johnny, the founder, connects your till, roster and books with you, and the briefs arrive. The move for tonight comes with its reason, and you decide.

One advisor

Every morning. Every Monday.

The daily brief lands before you open: what happened, why, and the one move for tonight. The weekly brief sets Monday’s agenda. Both from your till, roster and books. Square, Tanda and Xero today. More systems are coming.

Step through the demo
Demo Bistro, yesterday. Revenue $6,480. Labour 29.1%. Covers 142. Tonight: Start your second bartender at 6, not 5. Last Tuesday 5 to 6pm took $310. Monday, this week.

Demo venue. Not customer data.

The number that matters

$9,896on the till

$5,947left after wages

Busy is not the same as making money.

Briefed starts with the second number: what was left after the roster, with super, WorkCover and leave counted in.

See the moneyRun your own numbers

A bigger night at the demo venue. Not customer data.

How it starts.

Three steps, and Johnny does the connecting with you.

  1. Join the list.

    Joining takes a minute and needs no card. Johnny, the founder, gets in touch personally.

  2. Connect your till, roster and books with him.

    The systems you already run. Briefed reads what each system sends before your first brief.

  3. Walk in knowing.

    Your first brief arrives the morning after your data is flowing. Your 30 days free are counted from that first brief. Then every morning, before you open.

The five steps, start to first brief

One price

Everything included.

One venue, one plan. Daily and weekly owner briefs, from day one.

Founding Partner pricing for the first 25 venues

A$199/month + GST

Per venue. Locked while you stay subscribed.

Everyone else pays the one plan: A$299/month + GST.

Your first 30 days are free, counted from your first brief. No card.

Join the Founding Partner list

Joining takes a minute.

What it does today

  • Reads your till, roster and books overnight
  • Daily owner brief, before you open
  • Weekly owner brief, with Monday’s agenda
  • Labour loaded with super, WorkCover and leave
  • Johnny, the founder, connects your systems with you
  • Early briefs reviewed by Johnny, the founder

After launch

What comes next.

At launch, the daily and weekly owner briefs. The rest arrives as each one passes Briefed’s own quality checks, in the order real venues ask for it. None of it is included today.

  • Venue manager briefs.

    Tonight’s plan for your manager: the roster check, the pre-shift notes and the one thing to watch.

  • The longer views.

    The month in plain words, and each quarter reviewed with the plan for the next one.

  • Ask anything, by message.

    A question about your numbers, answered from the same data as your briefs.

  • Supplier and COGS alerts.

    A supplier price rise caught early, with what it costs you at your volume.

  • Menu matrix.

    Dish by dish, the change on the menu worth testing.

  • What’s changing around you.

    A new venue nearby or a big weekend event, and whether it matters for you.

  • More connections.

    More till, roster and booking systems beyond Square, Tanda and Xero.

Who built it

Built by a former Gold Coast venue operator.

For the morning after a long shift. Johnny, the founder, connects your systems with you and reads the early briefs himself.

How Johnny starts you off

Your data, plainly.

What Briefed reads, how it reads it, who connects it, and where the rest is written down.

What it reads
Your till, roster and books. Today: Square, Tanda and Xero. More systems are coming. Read overnight, so the brief is ready before you open.
Who connects it
Johnny, the founder, gets in touch personally and connects your systems with you.
What this site shows
Every figure on these pages comes from a demo venue. None of it is customer data.
Everything else
How your data is held and used is written down in the data agreement and the privacy policy.

Questions, answered.

What does Briefed read?

Your till, roster and books. Today: Square, Tanda and Xero. More systems are coming. Running something else? Tell us when you join the list.

How long does it take each morning?

The message reads at a glance. The brief is a working session of ten to fifteen minutes before service: what happened, why, and the one move for tonight.

How is this different from my POS reports?

Your POS shows what sold. Briefed puts sales next to what the roster really cost and what your books say, then names the one move for tonight, with the reason.

When does my first brief arrive?

The morning after your data is flowing. Johnny, the founder, gets in touch personally to connect your systems.

What does it cost?

Founding Partner pricing for the first 25 venues: A$199/month + GST per venue, locked while you stay subscribed. Everyone else pays the one plan, A$299/month + GST, everything included. Your first 30 days are free, counted from your first brief, and joining needs no card.

Is my data private?

Your data is used only to build your briefs. How it is held and used is written down in the data agreement and the privacy policy.

A long stone bar with timber stools in morning light, wine glasses and a harbour view behind

Walk in knowing.

The advisor who was there last night.