Your labour cost is 12 points higher than you think.
Your POS tells you what sold. It does not tell you if you made money. That gap costs the average venue $15,000-$25,000 a year. Briefed shows you the real number by 6:47am.
You're flying blind.
And your POS isn't helping.
Your POS tells you what sold. It doesn't tell you if you made money doing it. That gap is where venues bleed.
Your P&L arrives 6 weeks late. By then, the money is already gone.
Your POS says labour is in the low 30s. Here's what you're actually paying:
That 12 point gap costs the average venue $15,000-$25,000 per year.
Some of your trading days are losing money. You don't know which ones.
You check your POS every day. But it never tells you what to DO about what you see.
The worst part isn't the money. It's the feeling at 11pm after a quiet night, staring at your POS screen, knowing something is wrong but not knowing what. Your partner asks "are we actually making money?" and you can't answer with confidence.
Every week without visibility, the gap compounds. Decisions made on gut feel. Rosters built on hope. Costs that creep while nobody's watching.
What if you woke up knowing? Every morning. Before coffee.
Built by an operator.
Not a tech company.
I checked my POS every day. My accountant sent me a P&L every month. I thought I knew my numbers. Then I connected POS, roster, and accounting data into one system. The first morning it worked, I discovered real labour cost was over 40%. I thought it was in the low 30s. Some trading days were losing money. No one had any idea which ones.
That one insight changed everything. Now Briefed runs on real Australian venues every day, delivering the same intelligence to every operator flying blind.
Every venue operator deserves to know their real numbers. Not next quarter. Not next month. Tomorrow morning.
Connect once. Wake up knowing.
No tech skills. No spreadsheets. No dashboards to check. Connect your systems once and your venue texts you every morning.
Connect Your Systems
Link your POS, roster, and accounting tools. We connect to whatever you use. Takes 5 minutes.
5 minutesWe Analyse Your Data
Your data is cross-referenced against your own history, Australian benchmarks, and patterns most operators miss.
AutomaticallyMorning Intelligence
Wake up to a text and a full briefing with yesterday's real numbers, what changed, and what to do today.
Before coffeeDaily numbers that compound. Delivered before you're awake.
Daily Owner Briefing
Yesterday's real numbers via text and email before coffee. Revenue, labour %, covers, break-even status, and one action to take today. The briefing your accountant can't give you - because they don't have yesterday's data yet.
Weekly Owner Briefing
Patterns, labour trends, day-of-week profitability, and your biggest constraint identified. See which days make money and which don't.
Monthly Owner Briefing
Full P&L intelligence with Australian benchmarks. Where you're winning, where you're leaking, and what to fix first. Two days of planning retreat in 20 minutes.
Marketing Briefing
Google Business Profile performance, review sentiment, social insights, and content recommendations. All tied back to revenue.
Your morning number is just the start. Here's what's underneath.
Every other tool gives you data. Briefed gives you coaching, accountability, and a system that gets smarter every week.
Owner + Manager. Same Data. Different Briefing.
Your owner sees the P&L, cash position, and where the money went. Your manager sees tonight's roster, which staff to coach, and what to brief the team. Same data source. No miscommunication. No version control. One truth.
Every Insight Has a Dollar Figure
Not "improve your bev mix." Instead: "Your bev mix is 22%. Moving it to 28% is worth $2,600 a week. Push wine pairings at dinner. Soraya upsold 8 last Friday." Named staff. Specific actions. Real money.
Every Briefing Remembers the Last One
Monday's briefing tracks Friday's advice. This month's briefing shows whether last month's constraint is fixed. By quarter three, it knows your venue better than you think anyone can. Intelligence that compounds.
Named Staff Performance
Every staff member scored on revenue per hour, bev attach, and tips. "Soraya: $363/hr. Angelica: $332/hr. Ricardo needs coaching on upselling." You know who to praise, who to develop, and who to roster on your best nights.
Bar + Kitchen Specialist Briefings
Your bar manager gets cocktail performance, pour cost, drinks per head. Your head chef gets food cost by category, prep efficiency, and menu engineering. Same system, purpose-built for each role.
Finds the One Thing Holding You Back
"Your Thursday is structurally unprofitable. Labour runs 52% on 38 covers. Same roster as a 65-cover day. Cut one FOH shift and recover $520/week." The constraint your P&L will never show you.
This is not a dashboard.
You've probably tried dashboards, considered coaching, or hired consultants. They all fail for the same reason: they don't deliver intelligence to you, daily, before you start making decisions. Briefed does the thinking and delivers the answer.
A hospitality coach costs $2,000+/month and meets you weekly. Briefed Pro is $149/month and meets you every morning.
Before Briefed. After Briefed.
Before
- ✗ 11pm. Staring at POS. "Did we actually make money today?"
- ✗ Wait 6 weeks for your P&L to arrive
- ✗ Roster built on gut feel and hope
- ✗ No idea which trading days lose money
- ✗ "I think labour is around 30%"
After
- ✓ 6:47am. Text arrives. You know before you've made coffee.
- ✓ Your partner asks how the venue's going. You answer in 10 seconds.
- ✓ Bank meeting next week? You already have the numbers.
- ✓ Saturday morning with the kids. Phone stays in your pocket.
- ✓ Labour is 41.4%. And you've already fixed it.
Built on real venues. Running every day.
Briefed runs daily on our own Gold Coast venues. These aren't projections. These are measured results from the system you'd use.
Running daily on Maman Bar Kitchen and Naami (Gold Coast). Every briefing on this site is generated by the same system your venue would use.
Loaded labour (super + WorkCover + leave + payroll tax) was 12 percentage points higher than what POS reported. On a venue doing $20k/week, that gap adds up fast.
Daily intelligence revealed specific days losing money after loaded labour. Rosters were restructured that week. Those days are now profitable.
Intelligence arrives before coffee. Averaged across 90+ consecutive days of delivery to our founding venues. No missed mornings.
Month 1: Labour gap found. 3 unprofitable days restructured. Briefed Pro cost: $149/mo. ROI in Week 1.
Don't take our word for it.
"I used to spend Monday mornings pulling numbers from three different systems. Now I wake up and it's just there. The labour gap alone saved us more than a year's subscription in the first month."
"The exit valuation showed me add-backs I had no idea existed. My broker confirmed the number within 5% of what Briefed calculated. Saved me $3,000 on a formal valuation."
"I didn't realise two of our trading days were losing money until Briefed showed me. We restructured the roster that week. Those days are profitable now. I don't know how we ran without this."
Every week without visibility
is a week you can't get back.
Discovered across our founding Gold Coast venues in the first month of operation.
The gap between what POS shows as labour and what's actually paid (super, WorkCover, leave, payroll tax) averaged 12 points across our founding venues.
Based on daily trading analysis across our live venues. Most had 1-2 days per week losing money after loaded labour. Those days repeated until we made them visible.
Your accountant sees it quarterly. Your bookkeeper sees it monthly. Briefed sees it tomorrow morning.
Your bookkeeper sees last month. Your accountant sees last quarter. Briefed sees yesterday.
Free
Your numbers, every morning
- ✓ Daily morning text with key numbers
- ✓ Yesterday's revenue + same-day-last-week comparison
- ✓ Delivered via SMS
- ✓ 1 recipient (owner)
- ✓ POS connection (Square)
- ✓ No credit card required
Pro
Everything your accountant tells you in 6 weeks. Every morning before you open.
- ✓ Everything in Free
- ✓ True labour cost — wages, super, WorkCover, leave loading, payroll tax. What you're actually paying.
- ✓ Full Daily, Weekly, Monthly, Quarterly + Annual Briefings
- ✓ Xero health checks — catches what your bookkeeper misses before it compounds
- ✓ Google Review monitoring + AI-drafted response suggestions
- ✓ Marketing + social performance intelligence
- ✓ Two-way WhatsApp — ask anything about your venue data, any time
- ✓ 3 recipients (owner + 2 managers)
- ✓ Specific actions with dollar figures, every day
Premium
Connects your costs, your menu, your bookings and your team. One brief. Before the day starts.
- ✓ Everything in Pro
- ✓ Food + supplier cost tracking — see when margin is squeezed before the invoice lands
- ✓ Menu profitability by dish — exactly which items carry the venue and which drain it
- ✓ Predicted covers + revenue for tomorrow — roster to a forecast, not a guess
- ✓ Booking pattern intelligence — which nights are filling, which need activating, 2 weeks out
- ✓ 5 recipients (full leadership team)
- ✓ Multi-venue support — add venues from $99/mo each
- ✓ Daily WhatsApp push — key numbers + one action, every morning
- ☆ Shift Companion (Coming Soon)
100 founding member spots. First 30 days free. No lock-in. Cancel anytime. Founding member pricing locks in your rate for life. When we move to general availability, prices go up. This rate won't.
Questions? hello@briefedhq.au - we reply within a few hours.
Claim your founding member spot.
30 days free. No credit card. We'll reach out within 24 hours to get you set up.
Common questions.
Your POS shows base wages as a percentage of revenue. That's not what labour actually costs. Briefed adds superannuation (11.5%), WorkCover, annual leave accrual, and payroll tax to calculate your loaded labour cost. The gap between what your POS reports and what you actually pay averages 12 percentage points. On a venue doing $20k/week, that's roughly $19,000 a year your POS never shows you. Briefed calculates this every day, automatically.
We connect to your POS (Square), your rostering system (Tanda), your accounting software (Xero), your booking platform (NowBookIt), and Google Reviews. We're adding more integrations all the time. If you use something we don't support yet, get in touch - we'll prioritise it.
Both. Every morning you get a quick SMS with your key numbers and one action. You also get a detailed email briefing with charts, comparisons, and coaching. On Pro and Premium, you get weekly owner briefings, monthly owner briefings, and strategic quarterly reviews - all delivered to your inbox with a link to the full browser briefing.
Yes. When you connect Xero, we monitor your books for common issues - missing reconciliations, unusual categorisations, and data gaps. We flag problems early so you can raise them with your bookkeeper before they snowball. Think of it as a second pair of eyes on your accounting.
Your first morning briefing arrives within 24-48 hours of connecting. Week 1 is calibration - the system builds your baseline. By Week 2, you're getting real insights with same-day-last-week comparisons. By Day 30, you have a full baseline with trends, benchmarks, and forward-looking predictions.
Your data sits in an isolated environment. Used only to generate YOUR briefings. Never shared. Never sold. We run this on our own venues. We're as protective of your data as we are of ours.
Yes. No lock-in contracts. Cancel anytime. Your first 30 days are free. We keep customers because the product is useful, not because of a contract.
Johnny Eddings. A hospitality operator on the Gold Coast who built Briefed because he was flying blind with his own numbers. The system runs on real venues every single day. It's not a tech company guessing what operators need. It's an operator who built what he needed.
Your POS shows what sold. Briefed shows loaded labour cost, daily breakeven, day-of-week profitability, staff performance rankings, coaching actions with dollar figures, revenue predictions, and marketing ROI. One briefing tells you more than an hour in Square. And it arrives before you open the venue.
We offer free calculators (Prime Cost, Labour Gap), a Digital Intelligence Audit (website, AI search, SEO, and reputation), and a GEO Readiness Audit. Visit our free tools page to try them. No signup required.
Tomorrow morning,
you'll know.
Tomorrow at 6:47am, your phone buzzes. It's your venue. Revenue, labour, profit - one screen. No login. No dashboard. Just the truth.
Built by an Australian venue operator. Running on real venues daily.