Your venue, briefed every morning.
What happened, why, and what to do tonight.
What a $100k advisor does. Daily. $299/month.
Every night, Briefed reads every system you connect, POS, roster, accounting, bookings and reviews, all at once. Before you open, it's in your phone: what happened, why, and the one move to make today. It does the thinking. You make the call. Numbers from your systems. Nothing invented.
30 days free. If your first brief doesn't show you something you didn't know, you don't pay.
Your daily intelligence from Briefed is ready.
Maman Bar Kitchen · Saturday 6 Jun
Revenue: $8,226 ▲ +37%
Covers: 191 · $129 ATV
Breakeven: Above, +152 covers
Labour: 27.7% ▼ target 34%
Tonight: Saturday's spike was real, not noise. Pull the POS by hour, name what drove it, and re-fire it next Saturday.
Reply with any questions about your venue. Powered by Briefed Intelligence. Your venue data, analysed overnight, delivered before you open.
6:47 AMYour 7:30 four-top tonight is an 11th-visit regular. Last visit their spend dropped 30%. Worth a hello from you.
6:47 AMgood spot. i'll say hello when they're in.
6:51 AM ✓✓Mateo. Rostered 5 to close, Sun's quieter. Cut his tail, keep Sienna for the regular.
6:51 AMYou're flying blind. And your POS isn't helping.
Your POS tells you what sold. It doesn't tell you if you made money doing it. That gap is where venues bleed.
Your P&L arrives 6 weeks late. By then, the money is already gone.
Some of your trading days are losing money. You don't know which ones.
You check your POS every day. But it never tells you what to DO about what you see.
The worst part isn't the money. It's the feeling at 11pm after a quiet night, staring at your POS screen, knowing something is wrong but not knowing what. Your partner asks "are we actually making money?" and you can't answer with confidence.
What if you woke up knowing? Every morning. Before coffee.
Your hours, and your head. Both back.
Every operator is short on two things: time and headspace. Briefed gives both back. It does the looking, the planning, and the calculating, so your team can be on the floor instead of in the back office.
Hours back on the floor
The hours your team spends hunting numbers, prepping the weekly meeting, and building the daily pre-shift brief: done before you open. The depth a proper study session would take hours to reach, ready before you wake. Those hours go back to service and guests, where they earn money.
The decision, made for you
Briefed doesn't hand you a dashboard to decode. It hands you the call and the why. You say yes, or ask it to walk you through. Either way the weight is off you. Reducing the load is the product, not a side effect.
Answers the moment you need them
Text it on WhatsApp any time: "what are my wages looking like tonight?" Get the number and the move. Live through service: wages running over, send two home. Quiet night, here is how to drive a covers push. In the moment, not the morning after.
The retreat and the consultant, built in
Dish margins, costed once and tracked forever. Supplier creep caught before the invoice. Your most efficient floor staff, tracked all year. Quarterly, the two-day strategy retreat done for you. Annually, a full review and a forward plan. More than ten hours of work a week, handled.
What lands in your inbox every morning.
The first thing your VM reads before tonight's service. Running daily on real Gold Coast venues. Receipts, not reviews.
Every number traces to your systems.
Revenue, covers, and loaded labour come straight from your POS, roster and accounting. The brief reads them overnight and writes the words. This is a real Maman Bar Kitchen brief. Nothing is invented. Staff names in this public example are changed for privacy. Every number is real.
"Bev mix at 23.0% vs 35% target. Closing the gap is $3,334/wk. Brief Rafa at Tuesday line-up on the assumptive open. If bev mix isn't above 25% by Thursday EOD, add the named cocktail pairing Saturday service."
More than $24,000 surfaced across the venues Briefed was built inside (estimate). Duplicate charges, mis-coded spend, supplier creep. Every line itemised in the brief it was found in, so you can audit the list.
Connect once. Wake up knowing.
No tech skills. No spreadsheets. No dashboards to check. Connect your systems once and your venue texts you every morning.
Connect your systems
Link your POS, roster, and accounting tools. We connect to whatever you use. Takes 5 minutes.
5 minutesWe analyse your data
Your data is cross-referenced against your own history, Australian benchmarks, and patterns most operators miss.
✓ Numbers come directly from your POS, roster, and accounting. AI only writes the words. Nothing is invented.
AutomaticallyMorning intelligence
Wake up to a text and a full briefing with yesterday's real numbers, what changed, and what to do today.
Before coffeeHow does it know that?
Briefed connects signals across every system you connect, at once. No human catches these patterns. No dashboard shows this view.
Staff names in these examples are changed for privacy. The numbers and patterns are real.
"Rafa's Tuesdays line up with a 0.3-star Google dip, and three reviews mention slow drinks. Most likely bar speed on his shifts, not a reviews problem. Worth a quiet word before Tuesday service."
"Your Friday walk-ins dropped 23% the week your Google rank slipped to position 4. Most likely visibility, not service. Worth twenty minutes on the listing before you touch the floor."
"Your roster says labour is 32%. It's really 41.4% once super, WorkCover and payroll tax are in. That gap is $15,000 to $25,000 a year your P&L never shows. Worth pricing into your next roster."
Numbers from your systems. AI only writes the words. Nothing invented.
Daily numbers that compound. Delivered before you're awake.
Daily Owner Briefing
Yesterday's real numbers via text and email before coffee. Revenue, labour %, covers, break-even status, and one action to take today. The briefing your accountant can't give you. They don't have yesterday's data yet.
Weekly Owner Briefing
Patterns, labour trends, day-of-week profitability, and your biggest constraint identified. Your VM's end-of-trade notes feed every brief.
Monthly Owner Briefing
Full P&L intelligence with Australian benchmarks. Where you're winning, where you're leaking, and what to fix first. Two days of planning retreat in 20 minutes.
Your venue, on WhatsApp
Text it anything. "Why was Tuesday down?" "What are my wages looking like tonight?" It has read every brief and every number your venue has, and answers on the spot.
Every brief makes the next one smarter.
Most tools start at 100% on Day 1 and stay there. Briefed starts at 60% and compounds. By Week 12 it knows your venue better than your accountant.
First blind spot surfaced.
The thing you couldn't see, named with a dollar. Calibration starts.
Intelligence that remembers itself.
"We said cut Tuesday lunch labour by 3 hours. You did. Margin recovered $890."
Knows your venue better than your accountant.
12 weeks of compounded pattern memory. Your constraint identified.
Without this: Week 12 looks exactly like Week 1.
Cancelling feels like firing your best employee.
Every recommendation rooted in a year of your data. Irreplaceable.
"Day 1, your analyst. Year 1, your sixth sense. Every other tool starts at 100% on Day 1 and stays there. Briefed starts at 60% and compounds. That's the moat."
And we're just getting started. Today Briefed advises. Next year it acts.
This is not a dashboard.
You've probably tried dashboards, considered coaching, or hired consultants. They all fail for the same reason: they don't deliver intelligence to you, daily, before you start making decisions. Briefed does the thinking and delivers the answer.
| Feature | Dashboards | Coaching | Consultants | Briefed |
|---|---|---|---|---|
| Personalised | No | Low | High | High |
| Daily delivery | ✗ | ✗ | ✗ | ✓ |
| Compounds over time | ✗ | ✗ | ✗ | ✓ |
| Data-backed | Partially | ✗ | Sometimes | Always |
| No login needed | ✗ | ✓ | ✓ | ✓ |
| Price/month | $50-200 | $2,000+ | $5,000+ | $299 |
A hospitality coach costs $2,000+/month and meets you weekly. Briefed is $299/month and meets you every morning.
Before Briefed. After Briefed.
- 11pm. Staring at POS. "Did we actually make money today?"
- Wait 6 weeks for your P&L to arrive.
- Roster built on gut feel and hope.
- No idea which trading days lose money.
- "I think labour is around 30%."
- Before you open. Text arrives. You know before you've made coffee.
- Your partner asks how the venue's going. You answer in 10 seconds.
- Bank meeting next week? You already have the numbers.
- Saturday morning with the kids. Phone stays in your pocket.
- Labour is 41.4%. And you've already fixed it.
Every week without visibility is a week you can't get back.
The patterns Briefed surfaces on a venue like yours. Examples from the Gold Coast venues it runs on.
One quiet hour, two staff on, near-zero sales, week after week. You feel it's slow, but you never see it costed. It's one of a dozen small leaks Briefed finds, prices, and ranks. The real cost of your wages is another.
Based on daily trading analysis across the venues Briefed runs on. Most had 1-2 days per week losing money once the real cost of the team is in. Those days repeated until they were made visible.
Your accountant sees it quarterly, six weeks after the quarter closes. Briefed sees it tomorrow morning.
I built Briefed because I had my numbers. Just not all of them, not every morning, not in time to act on them. Every operator I know runs the same way. I wanted to build the thing that solved it. I did, and then a lot more.
Johnny Eddings, Founder. Built for venues, proven on Maman Bar Kitchen and Naami, where it runs every morning. It's not a tech company guessing what operators need. It's an operator who built what he needed.
One product. Every venue gets everything.
One price: $299/mo, every venue gets everything. No tiers, no feature gates. Founding Partner ($199/mo) and Annual ($2,990) are billing options on the same advisor, not lower versions of it.
The advisor that never sleeps
Daily briefing before 7am. WhatsApp companion any time. Operator-built, proven on live Gold Coast venues.
- ✓ Daily morning briefing delivered before service
- ✓ Weekly Owner + VM briefings. Monthly, Quarterly, Annual reviews
- ✓ Two-way WhatsApp companion. Ask anything, any time, voice or text
- ✓ True labour cost. Wages, super, WorkCover, leave, payroll tax. The number nobody adds up for you
- ✓ Food + supplier margin tracking. Catches the squeeze before the invoice
- ✓ Menu profitability by dish. Tomorrow's predicted covers + revenue
- ✓ Xero health checks + Google Review monitoring with drafted responses
- ✓ Full leadership team access. Owner, VM, head chef, bar lead
30 days free. $0 charged. 90-day money-back guarantee. Each extra venue: +$99/mo, full product per venue. Pay annually: $2,990/yr (2 months free).
The Briefed Guarantee, in the order you'll worry about it
Free. Card on file, $0 charged, cancel in two clicks. Thirty briefs before your first dollar.
If your first brief doesn't show you something about your venue you didn't already know, tell us. A month free on top, or you walk. No forms, no call.
Every opportunity is line-itemed in your briefs with a dollar figure. If the list hasn't reached $5,000 by day 90, email one line. Every charge refunded.
No lock-in at any point. The guarantee is the product working, not us holding you in.
Tomorrow morning, you'll know.
Tomorrow morning, before you open, your phone buzzes. It's your venue. Revenue, labour, profit on one screen. No login. No dashboard. Just the truth. Connect your POS today. It takes about ten minutes.
Start free. First brief in 48 hours.Common questions.
Your roster shows base wages as a percentage of sales. That's not what labour actually costs. Briefed adds superannuation (12% from 1 July 2025), WorkCover, annual leave accrual, and payroll tax to calculate your loaded labour cost. On venues Briefed runs on, the gap has run as high as 9.4 percentage points: 32% on the roster, 41.4% real. Briefed calculates this every day, automatically.
We connect to your POS (Square, Doshi, Ordermate, and more), your rostering system (Tanda), your accounting software (Xero), your booking platform (NowBookIt), and Google Reviews. We're adding more integrations all the time. If you use something we don't support yet, get in touch and we'll prioritise it.
Both. Every morning you get a WhatsApp message with your key numbers and one action. You also get a detailed email briefing with charts, comparisons, and the decisions to make. Every subscription includes weekly owner briefings, monthly owner briefings, and strategic quarterly reviews, all delivered to your inbox with a link to the full browser briefing.
Yes. When you connect Xero, we run health checks on your books, missing reconciliations, unusual categorisations, and data gaps, and flag problems early so they don't snowball.
Your first morning briefing arrives within 24-48 hours of connecting. Week 1 is calibration, the system builds your baseline. By Week 2, you're getting real insights with same-day-last-week comparisons. By Day 30, you have a full baseline with trends, benchmarks, and forward-looking predictions.
Your data sits in an isolated environment. Used only to generate YOUR briefings. Never shared. Never sold. We run this on the venues Briefed was built inside. We're as protective of your data as we are of ours.
Yes. No lock-in contracts. Cancel anytime. Your first 30 days are free. We keep customers because the product is useful, not because of a contract.
Johnny Eddings. A hospitality operator on the Gold Coast who built Briefed because he had his numbers but never all of them, every morning, in time to act. The system runs on real venues every single day. It's not a tech company guessing what operators need. It's an operator who built what he needed.
Your POS shows what sold. Briefed shows loaded labour cost, daily breakeven, day-of-week profitability, staff performance rankings, the moves to make with dollar figures, revenue predictions, and marketing ROI. One briefing tells you more than an hour in Square. And it arrives before you open the venue.