Run your venue.
Not your software.
Your POS, roster, books, bookings and reviews record what happened. Briefed is where decisions get made. Every night it reads every system you connect, finds the one thing holding your venue back, and hands you the move and the why. Before you open. Every day.
What a $100K advisor does. Every day. $299 a month.
30 days free. If your first brief doesn't show you something you didn't know, you don't pay.
Every system you own records. None of them decide.
Your POS tells you what sold. It doesn't tell you if you made money doing it. Your roster tells you who worked. Not whether the floor was carrying one person too many at 9pm. Your P&L arrives six weeks late, after the money is already gone. Five systems, five versions of the truth, and at 11pm after a quiet night you're the only one trying to add them up.
The worst part isn't the money. It's the feeling at 11pm after a quiet night, staring at your POS screen, knowing something is wrong but not knowing what.
That gap between recording and deciding is where venues bleed. Closing it is the whole product.
Your systems record what happened. Briefed decides what to do about it.
One advisor. Six jobs. All before you open.
Briefed isn't a report. It's the work a great operations partner would do overnight, every night.
It finds the one thing. Not twenty charts. The single constraint costing you the most this week, with the move and the dollars attached.
It watches the money. Contribution, breakeven, wage drift, what's left after service. The numbers your P&L will confirm in six weeks, tonight.
It reads the room you can't be in. Reviews scanned daily, replies drafted in your voice, the menu ranked by what makes money versus what just makes work.
It answers when you ask. Morning brief on your phone. The full brief in your portal. And WhatsApp through service: ask what wages are running tonight, get the number and the call.
It remembers everything. Every number carries its own history. Week twelve it knows your venue better than anyone you could hire.
It shows its receipts. Briefed's forecasts are scored against what actually happened. When it tells you Saturday will do $8,200, that number has a track record.
It watches. It briefs. You act. It learns.
Overnight, Briefed reads every system you connect. Every transaction, every shift, every review, every booking.
By morning, the brief is on your phone: what happened, why, and the one move that matters today.
You make the call. Do it, change it, or skip it. Either way it's your venue and your decision.
Briefed keeps score. What it predicted, what happened, what worked. Next week's brief starts from what this week taught it.
Next week it knows your venue better than this week. That's the whole design.
A decision for every horizon: tonight, this week, this month, this quarter, this year, and the day you sell.
Daily.
Last night's truth and tonight's plan. Read in two minutes on your phone, or sit with the detail over coffee.
Weekly.
The week reviewed and the next one planned, built around the one constraint holding the business back.
Monthly.
The P&L meeting you never have. Where every dollar went and what changes next month.
Quarterly.
A planning retreat in a document. The full picture and the moves for the next ninety days.
Annual.
The year in review, next year's model, and the numbers your bank wants to see.
Exit.
The only cadence most operators never get: what your venue is worth, and what would make it worth more.
Briefed's accountant-grade exit valuation is live today at briefedhq.au/exit-valuation.
ComingAn always-on Exit Readiness Score inside Briefed.
More hospitality. Less office.
Every operator is short on the same two things: time and headspace. The hours your managers spend hunting numbers, prepping the weekly meeting, building the pre-shift brief. The 11pm spiral after a quiet night. Briefed does that work overnight, so the people you hired for hospitality can do hospitality. Briefed reduces the number of decisions you need to make. That's the product.
Two hours of spreadsheet archaeology.The brief IS the agenda. Fifteen minutes, decisions made.
A guess.Ask WhatsApp, get the number and the call.
An hour in the back office.On the floor at open, brief already read.
We built Briefed to return managers to hospitality. Hours back on the floor, where they earn money.
Week one it's useful. Week twelve it's irreplaceable.
Most software is the same product forever. Briefed compounds. It remembers every recommendation it's made, every number it's called, and what you did about it. By week twelve it knows your Tuesday problem, your best closer, the dish that looks busy but loses money, and the last three things that actually moved revenue.
"Three months ago we flagged Sunday. You cut one closer and added the brunch special. Sunday went from your worst day to your third best."
Numbers from your systems. Nothing invented. And when Briefed forecasts your week, the forecast is scored against what actually happened, so you know exactly how much to trust it.
Running live, every day.
Live on real Gold Coast venues today. This is a real brief, not a mock-up. Receipts, not reviews.
Every number traces to your systems.
Revenue, covers, and loaded labour come straight from your POS, roster and accounting. The brief reads them overnight and writes the words. This is a real Maman Bar Kitchen brief. Nothing is invented. Staff names in this public example are changed for privacy. Every number is real.
"Bev mix at 23.0% vs 35% target. Closing the gap is $3,334/wk. Brief Rafa at Tuesday line-up on the assumptive open. If bev mix isn't above 25% by Thursday EOD, add the named cocktail pairing Saturday service."
More than $24,000 (estimated) surfaced across the venues Briefed was built inside. Duplicate charges, mis-coded spend, supplier creep. Every line itemised in the brief it was found in, so you can audit the list.
And it answers on WhatsApp, all through service.
Your venue's operating partner, in your pocket.
The brief is the morning. WhatsApp is the shift. Text it anything: "what are wages running tonight" gets the number and the move. "Quiet night, what do I do" gets a covers push that fits YOUR venue, not a generic tip. Same brain that wrote your brief, in your pocket, mid-service.
What are wages running tonight?
8:42 PMLabour is at 28.4% loaded, tracking to close at 30.9% against your 34% cap. You're covered. If the room stays under 40 covers after 9pm, send one from the floor home at 9:30 and you close under 29%.
8:43 PMDone. One home at 9:30.
9:12 PMRecreated from real conversations.
Start with the number that hurts.
Five free calculators, no email wall: break-even, labour cost, prime cost, recipe cost, menu engineering. Put your real numbers in. If the answer stings, that's the gap Briefed closes every morning.
Built to do more of the work.
Today Briefed decides and you act. The road ahead, in order: specialist briefs for bar, kitchen and marketing. A live in-service cockpit for your manager. Supplier price checks across the whole Briefed network. And step by step, with your approval on every action, an advisor that doesn't just draft the review reply and the supplier order, but sends them.
Everything above ships behind the same rule the briefs follow: real data, your sign-off, receipts kept.
I built Briefed because I had my numbers. Just not all of them, not every morning, not in time to act on them. Every operator I know runs the same way. I wanted to build the thing that solved it. I did, and then a lot more. I'm not a software founder who found hospitality. I ran Gold Coast venues for years and got sick of watching the office win. So I stepped off the floor to build the thing that gives it back. Briefed was built inside my old venues, and it still reads their numbers every morning before it reads anyone else's.
Johnny Eddings, Founder. Built inside real venues, proven on Maman Bar Kitchen and Naami, where it runs every morning.
The mission is simple: put the hospitality back into hospitality.
One product. Every venue gets everything.
One price: $299/mo, every venue gets everything. No tiers, no feature gates. Founding Partner ($199/mo) and Annual ($2,990) are billing options on the same advisor, not lower versions of it.
What a $100K advisor does. Every day. $299 a month.
The advisor that never sleeps
Daily briefing before 7am. WhatsApp companion any time. Operator-built, proven on live Gold Coast venues.
- ✓ Daily morning briefing delivered before service
- ✓ Weekly Owner + VM briefings. Monthly, Quarterly, Annual reviews
- ✓ Two-way WhatsApp companion. Ask anything, any time, voice or text
- ✓ True labour cost. Wages, super, WorkCover, leave, payroll tax. The number nobody adds up for you
- ✓ Food + supplier margin tracking. Catches the squeeze before the invoice
- ✓ Menu profitability by dish. Tomorrow's predicted covers + revenue
- ✓ Accounting health checks + Google Review monitoring with drafted responses
- ✓ Full leadership team access. Owner, VM, head chef, bar lead
30 days free. Card on file, $0 today. Founding-partner service terms. Each extra venue: +$99/mo, full product per venue. Pay annually: $2,990/yr (2 months free).
The Briefed Promise, in the order you'll worry about it
Free. Card on file, $0 charged, cancel in two clicks. Thirty briefs before your first dollar.
If your first brief doesn't show you something about your venue you didn't already know, tell us. We will review the data and briefing with you under the founding-partner service terms.
Every supported opportunity is line-itemed in your briefs with its evidence and dollar basis. By day 90, we review the opportunity ledger with you under the founding-partner service terms. Any remedy follows those terms.
No lock-in at any point. The service promise is the product working, with the terms stated plainly.
Wake up knowing.
Before your next service: what happened, why, and the one move to make today. Connect your systems once. We check every feed is real before your first brief lands. No guesses, no filler.
Start freeBriefed. The AI operating partner for hospitality.
Venue intelligence, answered.
Your roster shows base wages as a percentage of sales. That's not what labour actually costs. Briefed adds superannuation (12% from 1 July 2025), WorkCover, annual leave accrual, and payroll tax where it applies, to calculate your loaded labour cost. On venues Briefed runs on, the gap has run as high as 9.4 percentage points: 32% on the roster, 41.4% real. Briefed calculates this every day, automatically.
About $70 a week. Two hours of your manager's time costs more. Here's what stops being your job: the hour or two a week spent digging through systems to find your numbers. The weekly meeting pack, written for you. The 10-15 minutes a day of pre-shift planning, done before you wake. Dish margins costed once, then watched as supplier prices move. Who on your team drives revenue, and who should train the others. The two-day quarterly retreat, delivered as a briefing with 90% of the decisions pre-read. And through service, WhatsApp: where wages are tracking tonight, when to send someone home, when to push for covers. More than ten hours of work a week, handled. Those hours go back to the floor and your guests, where they earn.
We connect the POS, labour, accounting, bookings, reviews, and marketing systems you already use. Your provider and access path are confirmed during onboarding, and a source is only used in a brief once its data flow has been validated.
Both. Every morning you get a WhatsApp message with your key numbers and one action. You also get a detailed email briefing with charts, comparisons, and the decisions to make. Every subscription includes weekly owner briefings, monthly owner briefings, and strategic quarterly reviews, all delivered to your inbox with a link to the full browser briefing.
We confirm your accounting provider during onboarding and validate the data before it contributes to a brief. Once the chain is proven, Briefed can surface missing reconciliations, unusual categorisations, and data gaps without presenting an unverified source as live.
Your first morning briefing lands once we've confirmed your POS, roster and accounting data is actually flowing. Usually that's quick. We won't build a brief on a feed we haven't verified, because a confident number from bad data is worse than no number at all. Week 1 is calibration. The system builds your baseline. By Week 2 the comparisons bite: same day last week, with the move to make. By Day 30, you have a full baseline with trends, benchmarks, and forward-looking predictions.
Your data sits in an isolated environment. Used only to generate YOUR briefings. Never shared. Never sold. We run this on the venues Briefed was built inside. We're as protective of your data as we are of ours.
Yes. No lock-in contracts. Cancel anytime. Your first 30 days are free. We keep customers because the product is useful, not because of a contract.
Johnny Eddings. A former Gold Coast venue operator who built Briefed because he had his numbers but never all of them, every morning, in time to act. The system runs on real venues every single day. It's not a tech company guessing what operators need. It's an operator who built what he needed.
Your POS shows what sold. Briefed shows loaded labour cost, daily breakeven, day-of-week profitability, staff performance rankings, the moves to make with dollar figures, revenue predictions, and marketing ROI. One briefing tells you more than an hour in your POS. And it arrives before you open the venue.
ChatGPT doesn't know your venue. Briefed reads your POS, roster, books and reviews every night, remembers every week, and is scored on its own forecasts. Generic advice is free. Your venue's numbers aren't in it.
Question answered? We verify before we brief.
Start free. We verify before we brief.