What's your venue actually worth? Get a number you can take to a broker.
The same method brokers use to price venues like yours, built on Australian hospitality sale multiples: your valuation, your add-backs found, and your Exit Readiness Score out of 100.
Or start with Pulse Check at $197.
Most venue owners have no idea what their business is actually worth.
They either guess, overpay an accountant, or get lowballed by a broker. The hidden value in their business goes unrecognised.
Every month you don't know your number, you're making decisions blind. Turning down offers that might be above market. Pouring money into a venue worth less than you think. Or worse, missing the window when your business is at peak value.
And a valuation isn't a one-off truth. It moves with your trading. Peak value has a window, and most owners find out after it's closed.
What if you could know your number?
Most owners are worth more than they think.
Your owner salary, personal car, phone bill, one-off fitout costs, that sponsorship you did last year. They're all add-backs. Every dollar of add-back is worth $2-4 of sale value through the earnings multiple.
We find the add-backs most owners miss. It's usually the difference between a disappointing sale and a life-changing one. Worked example only: in your report, owner salary is netted against a market manager's wage, and one-off costs are normalised, not multiplied.
Johnny ran Gold Coast venues for years. He built this after waiting four weeks and paying thousands for a valuation that read like a tax return. "Every operator deserves to know what they're sitting on, in plain English, with the maths shown. Whether you're selling, refinancing, or just want to know the number, the report is the same: operator-grade, and ready for a broker conversation."
Johnny · Founder, Briefed · former Gold Coast venue operator.
Everything you need to know your number.
Your Exit Readiness Score
Scored out of 100 across 10 dimensions. Know exactly where you stand and what to fix before listing. Every dimension is something an operator can move.
Score shown is from the sample report. Yours is calculated from your venue's numbers.
SDE / EBITDA Valuation
Three scenarios: conservative, expected, and optimistic. Based on real Australian hospitality multiples.
Add-Back Analysis
The hidden value most owners miss. Owner salary, personal expenses, one-off costs. Every dollar of add-back increases your value 2-4x.
Owner Dependency Score
Can your business run without you? On a typical mid-size venue, owner dependency alone can swing the multiple enough to move the valuation by six figures.
Value Acceleration Plan
Top 3 moves to increase your exit price. Ranked by effort vs impact. Specific to your venue.
Operator-Grade PDF Report
Professional output you can take straight to your broker, accountant, lender, or co-owner. Operator-grade. Informed by ATO benchmarks and Australian hospitality sale multiples.
The report tells you the number. Briefed grows it.
Every dimension on your Exit Readiness Score is something an operator can move: margins, owner-dependence, clean books, repeatable systems. Briefed works those levers every single day: the same venues, the same numbers, coached daily at $299 a month + GST. When you're ready to list, run the valuation again and watch the difference.
ComingAn always-on Exit Readiness Score inside Briefed: your number, updated as you trade.
A custom valuation report. Not a template.
The sample below is for an illustrative venue. Your report is generated from your numbers.
Three steps. One honest number.
Answer a Few Questions
Tell us about your venue, revenue, costs, and what you take home. About 15 minutes with your books open. The form saves as you go, so you can come back anytime.
~15 minutesWe Crunch the Numbers
Your numbers get run against real Australian transaction data. Add-backs calculated. Multiples applied. Every report human-reviewed.
Human-reviewedReport in Your Inbox
Professional PDF with your valuation range, exit readiness score, and exactly what to do next.
Timing confirmed when Johnny repliesAny major venue decision starts with the number.
Selling. You're listing in the next 6-12 months and need your number before talking to brokers.
Refinancing. Your bank or lender wants a current valuation to release equity, restructure debt, or fund expansion.
Succession or buy-out. Family handover, partner buy-out, or bringing in a new co-owner. Everyone needs the same number on the table.
Partnership dispute. Independent, methodology-transparent valuation both parties can review. Resolves faster than letters between lawyers.
Divorce or separation. A starting-point valuation for family law conversations. Honest numbers, no agenda.
Just curious. You want to know what you're sitting on, and what to fix before any of the above happens.
The number isn't fixed. That's the point.
Most operators get one valuation, sigh, and file it. Treat yours as a baseline instead. Your report ends with Grow This Number: what your venue would be worth in 12 months if the top value moves landed. Briefed is the daily advisor that moves those numbers. Revenue quality, labour, owner-dependency, every morning, for $299/mo + GST.
The maths: at a 2.5x multiple, every $1,000 of annual profit you add is $2,500 on your sale price. Find $120 a month of profit and Briefed's year has paid for itself in sale value. See how Briefed works →
Built for Australian venue operators.
Australian hospitality multiples from 2024-2026 transaction data. Regional adjustments for all states.
A certified valuator charges $3,000-15,000 and takes a month.
A broker's free appraisal is priced to win your listing. This is independent, and built to be read by you first.
Based on your own estimates. Your number, from self-reported figures. The fast read before any big conversation.
- ✓ Exit Readiness Score (/100)
- ✓ SDE / EBITDA valuation range
- ✓ Top 3 value acceleration moves
- ✓ Buyer profile assessment
- ✓ Operator-grade PDF report
Standard Valuation
Your number, built from your POS and Xero. The one you take to a broker.
- ✓ Everything in Pulse Check
- ✓ Detailed add-back analysis
- ✓ Owner dependency deep-dive
- ✓ Risk assessment
- ✓ Value acceleration plan
- ✓ Built from your POS and Xero data
Broker-Ready
For owners selling imminently. Everything in Standard, plus the Buyer Prospectus edition of your report (the version a buyer actually reads: investment highlights, investment thesis, your numbers presented to sell) and a 45-minute walkthrough call to prepare you for the broker conversation. The call is preparation, not financial advice. Limited to a handful each month.
Apply. We'll confirm fit.Every report is human-reviewed before delivery.
Want to talk first? Email us. Johnny replies personally.
Everything in your $797 valuation.
Every Standard Valuation includes all five. No upsells, no add-ons.
Three-scenario valuation range (Conservative, Expected, Optimistic). One central number. Full SDE and add-back analysis with reasoning. Australian hospitality multiples informed by ATO benchmarks, Linkbusiness sale data, and AVA/IBBA standards.
Every legitimate add-back accountants and brokers routinely miss. Personal vs business expense reclassification, owner labour true-up, one-off costs isolated. Audited against a 52-line operator checklist.
Buyer-ready summary you can email to brokers and lenders. Pushback scripts to handle lowball offers. The same methodology a broker would use to justify the asking price.
The 3 levers that move your sale price most, in dollar terms. Tied to ATO benchmarks and AU hospitality comparables. Designed so you can show a buyer "here's what's improved since" 90 days from now.
Johnny reads your report, you bring the questions. Operator to operator. Booked within 7 days of report delivery.
Or start with the Pulse Check at $197.
Frequently asked.
This is an operator-grade indicative valuation, not a certified appraisal. It uses SDE/EBITDA methodology informed by ATO Small Business Benchmarks, Linkbusiness sale data, and AVA/IBBA standards. Perfect for decision-making. Selling, refinancing, succession, dispute resolution, or knowing where you stand. For formal valuations required by courts or banks, engage a registered business valuator.
The Pulse Check works with self-reported data. Approximate revenue, costs, and what you take home. You don't need perfect books. The Standard Valuation can also draw on your POS and Xero. Either way, we work with what you have.
Yes. The report is operator-grade and designed for any professional conversation. Professional layout, clear methodology, all calculations visible. Share it with your broker, accountant, lender, lawyer, or co-owner. It'll save them time and give them real numbers to work with.
All of Australia. Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Hobart, and regional areas. Our multiples include regional adjustments because a cafe in Melbourne CBD trades differently to one in regional Queensland.
A broker's free appraisal is designed to win your listing. They want you to sign with them. Our report is independent and operator-grade. Transparent methodology, all add-backs disclosed, no strings attached. Use it to negotiate with any broker, lender, partner, or buyer.
Built by a Gold Coast venue operator who got sick of waiting 4 weeks for a valuation. Our data engine does the heavy calculation. Real transaction multiples, real add-back frameworks, AVA/IBBA-informed methodology. Every report is reviewed by a human before delivery. Speed doesn't mean shortcuts.
Yes. The report is operator-grade, with a three-scenario valuation range (Conservative, Expected, Optimistic), SDE + add-back analysis, and clear methodology. Banks and lenders use it as a starting point for refinancing conversations, equity release, or debt restructure. For formal court or bank-mandated valuations, engage a registered business valuator.
The report provides an independent, methodology-transparent valuation that both parties can review. Three valuation methods, full reasoning, all add-backs disclosed. Many partnership disputes resolve faster with an independent operator-grade number on the table. For formal court proceedings, engage a registered valuator.
Not selling yet? That's the best time to find out.
Every year you run the venue before listing is a year you can grow the number. Get the 12-point Exit Preparation Checklist free, or get the full report now and use it as your baseline to grow from.
Get your number.
Tell us about your venue and which report you want. Johnny, the founder, replies personally with next steps.
Built by an Australian venue operator. Designed for any major decision.