What's your venue actually worth? Get the number in 24 hours.
The same method brokers use to price venues like yours, built on real Australian sale data. Backed by our Two-Part Guarantee: the $25,000 Promise and the Broker Concurrence Guarantee.
Or start with Pulse Check at $197. Same 24-hour delivery. Same guarantee.
Most venue owners have no idea what their business is actually worth.
They either guess, overpay an accountant, or get lowballed by a broker. The hidden value in their business goes unrecognised.
Every month you don't know your number, you're making decisions blind. Turning down offers that might be above market. Pouring money into a venue worth less than you think. Or worse, missing the window when your business is at peak value.
What if you could know in 24 hours?
Most owners are worth more than they think.
Your owner salary, personal car, phone bill, one-off fitout costs, that sponsorship you did last year. They're all add-backs. Every dollar of add-back is worth $2-4 of sale value through the earnings multiple.
We find the add-backs most owners miss. It's usually the difference between a disappointing sale and a life-changing one.
Johnny Eddings is a Gold Coast hospitality operator. He built this inside live venues, Naami and Maman Bar Kitchen, after waiting four weeks and paying thousands for a valuation that read like a tax return. "Every operator deserves to know what they're sitting on, in plain English, with the math shown. Whether you're selling, refinancing, or just want to know the number, the report is the same: operator-grade, 24 hours, defensible to a broker."
Johnny Eddings · Founder, Briefed · Gold Coast hospitality operator. Briefed runs daily inside Naami and Maman Bar Kitchen.
Everything you need to know your number.
Exit Readiness Score
Scored out of 100 across 10 dimensions. Know exactly where you stand and what to fix before listing.
SDE / EBITDA Valuation
Three scenarios: conservative, expected, and optimistic. Based on real Australian hospitality multiples.
Add-Back Analysis
The hidden value most owners miss. Owner salary, personal expenses, one-off costs. Every dollar of add-back increases your value 2-4x.
Owner Dependency Score
Can your business run without you? On a typical mid-size venue, owner dependency alone can swing the multiple enough to move the valuation by six figures.
Value Acceleration Plan
Top 3 moves to increase your exit price. Ranked by effort vs impact. Specific to your venue.
Operator-Grade PDF Report
Professional output you can take straight to your broker, accountant, lender, or co-owner. Operator-grade. 24 hours. Informed by AVA/IBBA + ATO + Linkbusiness.
A custom valuation report. Not a template.
The sample below is for an illustrative venue. Your report is generated from your numbers.
Every report is custom-generated from your venue's actual data. Here's what it looks like.
Three steps. One honest number.
Answer a Few Questions
Tell us about your venue, revenue, costs, and what you take home. About 15 minutes with your books open. The form saves as you go, so you can come back anytime.
~15 minutesWe Crunch the Numbers
Your numbers get run against real Australian transaction data. Add-backs calculated. Multiples applied. Every report human-reviewed.
Same-day processingReport in Your Inbox
Professional PDF with your valuation range, exit readiness score, and exactly what to do next.
Within 24 hoursAny major venue decision starts with the number.
Selling. You're listing in the next 6-12 months and need a defensible number before talking to brokers.
Refinancing. Your bank or lender wants a current valuation to release equity, restructure debt, or fund expansion.
Succession or buy-out. Family handover, partner buy-out, or bringing in a new co-owner. Everyone needs the same number on the table.
Partnership dispute. Independent, methodology-transparent valuation both parties can review. Resolves faster than letters between lawyers.
Divorce or separation. A starting-point valuation for family law conversations. Honest numbers, no agenda.
Just curious. You want to know what you're sitting on, and what to fix before any of the above happens.
The number isn't fixed. That's the point.
Most operators get one valuation, sigh, and file it. Treat yours as a baseline instead. Your report ends with Grow This Number: what your venue would be worth in 12 months if the top value moves landed. Briefed is the daily advisor that moves those numbers. Revenue quality, labour, owner-dependency, every morning, for $299/mo.
The bridge offer: your $797 credits your first four months of Briefed. Subscribe within 30 days of your report and your 12-month re-valuation is included. Same method, same engine. Watch the number move.
The maths: at a 2.5x multiple, every $1,000 of annual profit you add is $2,500 on your sale price. When you sell at a 2.5x multiple, Briefed pays for itself in sale price at $120/mo of found profit. See how Briefed works →
Built for Australian venue operators.
Australian hospitality multiples from 2024-2026 transaction data. Regional adjustments for all states.
A certified valuator charges $3,000-15,000 and takes a month.
A broker's free appraisal is priced to win your listing. This is independent, delivered in 24 hours, and guaranteed two ways.
Based on your own estimates. Your number, from self-reported figures. The fast read before any big conversation.
- ✓ Exit Readiness Score (/100)
- ✓ SDE / EBITDA valuation range
- ✓ Top 3 value acceleration moves
- ✓ Buyer profile assessment
- ✓ Operator-grade PDF report
Your $197 credits in full toward the Standard for 60 days. Upgrade later, pay the $600 difference.
Standard Valuation
Your defensible number, from your real data. The one you take to a broker.
- ✓ Everything in Pulse Check
- ✓ Detailed add-back analysis
- ✓ Owner dependency deep-dive
- ✓ Risk assessment
- ✓ Value acceleration plan
- ✓ POS/Xero data for real numbers
Broker-Ready
For owners selling imminently. Everything in Standard, plus the Buyer Prospectus edition of your report (the version a buyer actually reads: investment highlights, investment thesis, your numbers presented to sell) and a 45-minute walkthrough call to prepare you for the broker conversation. The call is preparation, not financial advice. Limited to a handful each month.
Apply. We'll confirm fit.The Two-Part Guarantee.
1. The $25,000 Promise (unconditional). If your report doesn't show you at least $25,000 of value in your venue you didn't know was there, reply to the delivery email. Every dollar back. No conditions, no broker visit, no forms.
2. The Broker Concurrence Guarantee (the number itself). Commission a licensed Australian broker's independent estimate within 90 days. If it diverges from ours by more than 20%, half your fee back and we revise the report free. Applies to venues with positive TTM net profit. Loss-making or restructuring businesses are valued for informational purposes only.
Not selling yet? Your $797 credits your first 4 months of Briefed, and if you subscribe within 30 days your 12-month re-valuation is included. Cancel anytime, keep the report.
Every report is human-reviewed before delivery.
Want to talk first? Email us. We reply within a few hours.
Everything in your $797 valuation.
Every Standard Valuation includes all six. No upsells, no add-ons.
Three-scenario valuation range (Conservative, Expected, Optimistic). One defensible number. Full SDE and add-back analysis with reasoning. Australian hospitality multiples informed by ATO benchmarks, Linkbusiness sale data, and AVA/IBBA standards.
Every legitimate add-back accountants and brokers routinely miss. Personal vs business expense reclassification, owner labour true-up, one-off costs isolated. Audited against a 52-line operator checklist.
Buyer-ready summary you can email to brokers and lenders. Pushback scripts to handle lowball offers. The same methodology a broker would use to justify the asking price.
The 3 levers that move your sale price most, in dollar terms. Tied to ATO benchmarks and AU hospitality comparables. Designed so you can show a buyer "here's what's improved since" 90 days from now.
Johnny reads your report, you bring the questions. Operator to operator. Booked within 7 days of report delivery.
Your $797 credits to four months of Briefed at the $199/mo Founding Partner rate. Subscribe within 30 days of your report and your 12-month re-valuation is included. Cancel anytime, keep the report.
Or start with the Pulse Check at $197. Same 24-hour delivery, same guarantee, and your $197 credits toward the Standard for 60 days.
Backed by the Two-Part Guarantee. The $25,000 Promise: if the report doesn't show you at least $25,000 of value you didn't know was there, every dollar back, unconditionally. The Broker Concurrence Guarantee: if a licensed Australian broker's independent estimate within 90 days diverges by more than 20%, half back and we revise free.
Frequently asked.
This is an operator-grade indicative valuation, not a certified appraisal. It uses SDE/EBITDA methodology informed by ATO Small Business Benchmarks, Linkbusiness sale data, and AVA/IBBA standards. Perfect for decision-making. Selling, refinancing, succession, dispute resolution, or knowing where you stand. For formal valuations required by courts or banks, engage a registered business valuator.
Our methodology uses real Australian hospitality multiples from 2024-2026 transaction data, informed by AVA/IBBA standards and the most recent ATO Small Business Benchmarks. The same framework licensed valuators and business brokers apply nationwide. Accuracy depends on the quality of data you provide. The Standard Valuation with POS/Xero connection gives more precise numbers than self-reported data.
The Pulse Check works with self-reported data. Approximate revenue, costs, and what you take home. You don't need perfect books. The Standard Valuation can connect to your POS and Xero for more accurate numbers. Either way, we work with what you have.
Yes. The report is operator-grade and designed for any professional conversation. Professional layout, clear methodology, all calculations visible. Share it with your broker, accountant, lender, lawyer, or co-owner. It'll save them time and give them real numbers to work with.
All of Australia. Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Hobart, and regional areas. Our multiples include regional adjustments because a cafe in Melbourne CBD trades differently to one in regional Queensland.
A broker's free appraisal is designed to win your listing. They want you to sign with them. Our report is independent and operator-grade. Transparent methodology, all add-backs disclosed, no strings attached. Use it to negotiate with any broker, lender, partner, or buyer.
Built by a Gold Coast venue operator who got sick of waiting 4 weeks for a valuation. Our data engine does the heavy calculation. Real transaction multiples, real add-back frameworks, AVA/IBBA-informed methodology. Every report is reviewed by a human before delivery. Speed doesn't mean shortcuts.
Yes. The report is operator-grade, with a three-scenario valuation range (Conservative, Expected, Optimistic), SDE + add-back analysis, and clear methodology. Banks and lenders use it as a starting point for refinancing conversations, equity release, or debt restructure. For formal court or bank-mandated valuations, engage a registered business valuator.
The report provides an independent, methodology-transparent valuation that both parties can review. Three valuation methods, full reasoning, all add-backs disclosed. Many partnership disputes resolve faster with an independent operator-grade number on the table. For formal court proceedings, engage a registered valuator.
If your report doesn't show you at least $25,000 of value in your venue you didn't know was there, reply to the delivery email and we refund every dollar. No conditions, no broker visit, no forms. The add-back engine makes this a low-risk promise for us: owner salary alone, added back at a typical multiple, is usually six figures of valuation the P&L hides. The promise is about what the report shows you, not a claim about what a buyer will pay.
If a licensed Australian business broker reviews this report within 90 days and their independent estimate of fair market value diverges by more than 20%, we refund half your fee and revise the report. No questions. Guarantee applies to venues with positive TTM net profit. Loss-making or restructuring businesses are valued for informational purposes only. We back the number because the methodology is transparent and the data is real.
Not selling yet? That's the best time to find out.
Every year you run the venue before listing is a year you can grow the number. Get the 12-point Exit Preparation Checklist free, or get the full report now and use it as your baseline to grow from.
Get your number. Today.
Reports delivered within 24 hours. Every time.
Built by an Australian venue operator. Designed for any major decision.