Privacy Policy

Effective: 1 March 2026 · Last updated: 30 March 2026

1. Who we are

Briefed Intelligence Pty Ltd (ABN: to be confirmed) is an Australian company based in Queensland. We build AI-powered intelligence briefings for hospitality venues. We pull data from your existing tools, turn it into clear operational intelligence, and deliver it to your inbox daily, weekly, monthly, and quarterly.

In this policy, "Briefed", "we", "us", and "our" refer to Briefed Intelligence Pty Ltd. "You" and "your" refer to you as a user of our website, free tools, or paid services.

This policy covers how we collect, hold, use, and disclose personal information in accordance with the Australian Privacy Act 1988 and the 13 Australian Privacy Principles (APPs). We are committed to handling your data responsibly and transparently.

2. What we collect

We collect the following types of information depending on how you interact with Briefed:

Information you give us directly:

Information from your connected platforms (with your authorisation):

Information we collect automatically:

3. How we use your information

We use the information we collect to:

We do not sell your data. We do not share your raw financial data, venue performance data, or personal information with any third party for their own marketing or commercial purposes.

4. AI processing

Briefed uses artificial intelligence to generate the coaching narratives, recommendations, and written analysis in your briefings. Here is how that works:

By December 2026, we will enhance our automated decision-making disclosures in line with upcoming Australian legislation on AI transparency.

5. Who we share data with

We work with the following third-party services to operate Briefed. Each has a specific, limited purpose:

6. Cross-border data transfers

Under Australian Privacy Principle 8, we are required to tell you when your personal information is transferred overseas and take reasonable steps to ensure overseas recipients handle it consistently with the APPs.

Personal information processed by Briefed is transferred to:

The United States is not currently on Australia's list of countries with substantially similar privacy protections. We rely on contractual measures with our key sub-processors to ensure your data is handled to a standard consistent with the APPs. Where available, we use data processing agreements that include obligations around security, confidentiality, and data handling.

Data processed by Xero, Tanda, and NowBookIt remains primarily in Australia and New Zealand.

7. Employee and staff data

This section is important for venue operators and their staff.

Briefed receives and processes staff-related data from your venue's POS system, rostering platform, and end-of-trade submissions. This includes team member names, hours worked, shift times, wage costs, sales attributed to individuals, and performance observations.

We want to be clear about a legal distinction: the employee records exemption under section 7B(3) of the Privacy Act 1988 applies to employers only. It does not extend to third parties like Briefed. This means we independently hold personal information about your staff and we comply with all 13 Australian Privacy Principles for that data.

What this means in practice:

Staff data is used exclusively for generating venue intelligence briefings. We do not use staff data for purposes unrelated to the venue's subscription, and we do not contact staff members directly.

8. Cookies and tracking

Our website uses the following cookies and tracking technologies:

You can disable cookies in your browser settings. This will not affect your ability to use Briefed's core intelligence service, but may limit functionality on our marketing website.

9. Data security

We take the security of your data seriously:

10. Notifiable data breaches

Briefed is subject to the Notifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act 1988. If we become aware of a data breach that is likely to result in serious harm to any individual whose personal information is involved, we will:

11. Data retention

12. Your rights under Australian Privacy Principles

Under the APPs, you have the following rights:

To exercise any of these rights, email us at hello@briefedhq.au. We will acknowledge your request within 7 days and respond substantively within 30 days.

13. Privacy tort

As of June 2025, Australia has a statutory tort for serious invasion of privacy. Briefed takes this seriously. We collect only the data necessary to provide our intelligence service, we do not use data for purposes unrelated to what you signed up for, and we do not disclose personal information in ways that could constitute an invasion of privacy.

14. Complaints

If you have a concern about how we have handled your personal information:

Office of the Australian Information Commissioner
Website: www.oaic.gov.au
Phone: 1300 363 992
Email: enquiries@oaic.gov.au
GPO Box 5218, Sydney NSW 2001

15. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email before the changes take effect. The dates at the top of this page will always reflect the current version.

16. Contact us

If you have any questions about this Privacy Policy or how we handle your data:

Briefed Intelligence Pty Ltd
Gold Coast, Queensland, Australia
Email: hello@briefedhq.au
Web: briefedhq.au

See also: Terms of Service