One product. Every venue gets everything. Built by an operator.
Briefed is $299/mo. A certified $100k advisor visits quarterly. MarginEdge charges US$350/mo for invoices alone. Briefed reads everything overnight and tells you what to do with every number, daily.
The maths
The loaded-labour gap on the venue Briefed was built inside. $15,000-25,000/yr of hidden cost, surfaced on the first brief.
Briefed costs. $3,588/yr.
One found gap that size covers the subscription. And if Briefed doesn't surface $5,000 in 90 days, you don't pay.
Briefed
The advisor that never sleeps. Daily briefing before 7am, WhatsApp companion any time.
30 days free. $0 charged. Your first brief lands within 48 hours of connecting. Cancel in two clicks.
Start free. First brief in 48 hours.Pay annually: $2,990/yr (2 months free) →
Daily
- Owner brief by 6:47am. Yesterday's revenue, true labour cost, breakeven, one action.
- VM brief for tonight's shift. Roster check, pre-shift script, upsell targets, one thing.
- End-of-trade capture. Manager logs what actually happened. Feeds tomorrow's brief.
Weekly
- Owner brief. 36 sections. Patterns, daily breakdown, revenue composition, staff performance, constraint of the week.
- VM brief. Team, roster, scripts, training plan, meeting agenda.
- Bar + Kitchen specialist briefs. Cocktail profit, dead hours, food cost, menu stars, waste.
- Marketing brief. Posts, ad bids, review replies, GBP, content calendar, one lever.
Monthly
- Owner P&L brief. 45 sections. Where every dollar went. Five weeks before your accountant delivers it.
- VM trajectory brief. Team trends, labour, operational wins and issues, next month focus.
- Strategic brief. Competitive position, venue health, valuation, owner dependence.
- Marketing brief. Channel ROI, CAC, funnel, content, SEO, reviews, next month plan.
Quarterly
- Owner planning retreat. Quarter review plus 90-day action plan.
- VM quarterly performance. Labour arc, team trajectory, constraint progress.
- Strategic board meeting. Council perspectives, exit readiness, valuation, forecast accuracy.
- Marketing strategy. Channel ROI, 90-day plan, brand health.
Annual
- Full-year owner brief. Business valuation, year recap, next year strategy.
- Annual VM performance brief. 52 weeks of decisions and outcomes, what produced what.
WhatsApp Companion
- Daily proactive push. Revenue, wages %, key metrics, one thing to action, before lunch service.
- Two-way. Ask any question about your venue data, any time. Unlimited.
- Nudges that catch drift before it costs you. Tuesday labour creep, Wednesday lunch dead zone, weekend bev mix slip.
Multi-venue
- Add venues from $99/mo each while you hold a Founding Partner seat.
- Standard multi-venue discounts: 3+ locations 15% off, 5+ locations 25% off.
- Multi-venue reporting: each venue gets its own briefs. Full rollup view on the roadmap.
Integrations
- POS: Square, Doshi, Ordermate. More on the roadmap.
- Rostering: Tanda. Accounting: Xero. Bookings: NowBookIt.
- Reviews: Google. Search: Google Search Console. Web: GA4.
- Manager capture: end-of-trade form, voice memo, WhatsApp.
The Briefed Guarantee, in the order you'll worry about it
Free. Card on file, $0 charged, cancel in two clicks. Thirty briefs before your first dollar.
If your first brief doesn't show you something about your venue you didn't already know, tell us. A month free on top of the trial, or you walk. No forms, no call.
Every opportunity Briefed finds is line-itemed in your briefs with a dollar figure. You can audit the list. If the list hasn't reached $5,000 by day 90, email hello@briefedhq.au and we refund every paid charge. No forms. No retention call. The guarantee is the product working, not us holding you in.
Opportunities means actionable dollar levers Briefed has named in your briefings. Labour leaks closed, dead hours activated, bev mix gaps recovered, supplier cost creep caught, no-show recovery, comped revenue audit. Every dollar is line-itemed in your monthly owner brief.
What Briefed replaces and adds.
| Option | Price | Replaces | Adds |
|---|---|---|---|
| A $100k advisor | ~$8,300/mo | Strategy and accountability. | Visits quarterly. Knows your numbers from a deck you prepared. |
| A hospitality coach | ~$2,000/mo | A weekly conversation. | Generic frameworks. Has never seen your POS. |
| MarginEdge (US) | US$350/mo | Invoice processing and food cost, looking backward. | No labour, no advisor, no daily decisions, no Australia. |
| Loaded | ~$249/mo | A live dashboard. | Adds numbers. No decisions, no WhatsApp, no end-of-trade capture, no advisor voice. |
| Restoke Pro | ~$219/mo | Kitchen recipe and food cost tracking. | BOH only. No front-of-house, no labour, no marketing, no owner brief. |
| Briefed | $299/mo | The analysis hours, the BI tool you bought and never opened, the morning guesswork. | Reads everything overnight. Tells you what to do with every number. Answers on WhatsApp before tonight's service. |
Pricing questions.
A $100k advisor is $8,300 a month and visits quarterly. MarginEdge, a US invoice-processing tool, is US$350 a month per location for a fraction of the surface. Briefed is $299 a month, reads last night, and answers before tonight's service. One staffing or ordering decision a month covers the cost. A full-time analyst is $60,000 a year. Briefed is $3,588.
Founding Partner covers your first venue at $199/mo for 12 months. Additional venues are billed at $99/mo each while you hold a Founding Partner seat. Once you roll to standard pricing, multi-venue discounts apply at 3+ locations (15% off per venue) and 5+ locations (25% off per venue). Each venue gets its own daily, weekly, and monthly briefing stack.
Your $199/mo rate is locked for 12 months from sign-up. At month 11 you get a 60-day email warning. From month 13 you roll onto standard Briefed at $299/mo, or you can switch to annual prepay ($2,990/yr) and keep two months free. No surprise charges. No clawback on what you already paid.
Anytime. No lock-in contracts. If you cancel inside the 30-day free trial, you pay nothing. After that you keep access until the end of your current billing period, then connections pause and briefings stop. Your historical data is retained for 90 days in case you come back.
Your first 30 days are free. We collect a card on day 1 to confirm intent and protect against bots, but $0 is charged. Your integrations get wired up, your venue brain calibrates, your first briefings start arriving. From day 31, billing begins at $299/mo (or $199/mo if you're inside the Founding Partner cap).
Cancel instantly. No forms, no retention call. If we don't show you something about your venue you didn't know in the first briefing, you don't pay.
If Briefed has not surfaced at least $5,000 in actionable opportunities for your venue within the first 90 paid days, email hello@briefedhq.au and we refund every charge. The opportunity number is line-itemed in your monthly owner brief from week one, so you can see it building. No forms, no retention call, no questions about how you used the product.
One product. Every venue gets everything. Start tomorrow.
30 days free. $0 charged. Your first owner brief arrives within 48 hours of connecting. By Day 30 you have a full baseline with trends, benchmarks, and forward-looking predictions.
Start free. First brief in 48 hours.Built by an Australian venue operator. Running on real venues daily.