Skip to calculator
Free Calculator · Menu Engineering

Engineer Your Menu.

Stop guessing which dishes to keep, kill, or promote. Menu engineering for restaurants: every dish plotted by profit and popularity. See exactly which dishes are Winners, Hidden Gems, Reliable, or Rethink.

Quantities = per week
Total Menu Revenue
$0
Total Food Cost
$0
Overall Food Cost %
0%
Avg Contribution Margin
$0
Avg Popularity
0 sold
Weighted Food Cost %
0%

Your Menu Classified.

Each dish plotted by profitability and popularity against the menu average.

Contribution Margin
High
Low
Low
High
Popularity (Quantity Sold)
💡
Hidden Gems
High profit, low popularity
Promote & Reposition
Winners
High profit, high popularity
Feature & Protect
🚫
Rethink
Low profit, low popularity
Remove or Reimagine
💪
Reliable
Low profit, high popularity
Optimise Costs or Price

Action Recommendations

Specific actions for every dish on your menu.

Dish Category Classification Margin Qty Recommendation
Operator Intelligence
Menu engineering is not about gut feel. It is about data. Most operators have 2-3 Rethink dishes on the menu they are emotionally attached to. Each one ties up kitchen labour, ingredient holding, and menu real estate that could go to a Winner.
The fastest profit lever in any restaurant: take your top Hidden Gems and train your team to sell them. High margin dishes that just need a push. Better menu placement, a server recommendation, a photo on social. That is where the money is.
Want More Intelligence?

Get daily insights. Not just a one-off matrix.

Briefed delivers menu intelligence, cost tracking, and operational insights to your inbox every day. Built for Australian venue operators.

Start free. First brief in 48 hours. See a Sample Brief