# Briefed

> Daily venue intelligence and decisions for Australian hospitality. Briefed reads your POS, roster, and accounting overnight and briefs you every morning: what happened, why, and exactly what to do about it. Daily, weekly, monthly, quarterly, and annual briefings for restaurants, bars, cafes, and pubs. Built by an operator, proven inside live venues.

## About Briefed

Briefed is the operator's daily advisor for Australian hospitality. It connects to your POS (Square, Lightspeed and more), rostering (Tanda), accounting (Xero), bookings (NowBookIt), and Google Reviews, then delivers daily data and decisions before service.

Every night Briefed analyses your numbers. By around 6:47am it is in your phone: what happened, what it means, and exactly what to do about it. Numbers come straight from your systems. Nothing is invented.

**Founded by:** Johnny Eddings. Founder of Briefed Intelligence. A Gold Coast hospitality operator who built Briefed inside live venues. Briefed runs daily on the real numbers of venues like Maman Bar Kitchen and Naami.

**Key value proposition:** Your POS tells you what sold. It doesn't tell you if you made money doing it, or what to do next. Briefed does both. It is a $1,000-feeling advisor at $299/mo, doing what a $100K advisor does.

**Not a dashboard.** Briefed delivers data and decisions to you. No login, no app, no hunting through charts. Every briefing carries one specific move based on your real data. The system gets sharper every day. Compound intelligence that improves the longer it runs.

## How you read it

Briefed is both a 2-minute morning scan and a 10-15 minute daily working session. Each higher cadence is deeper and more strategic (daily, weekly, monthly, quarterly, annual). The WhatsApp companion is equal-access: text it anything, it has read everything the briefings read and more.

## Briefed vs alternatives

Unlike the group dashboards built for head-office finance teams, Briefed is a daily-push advisor for the independent AU operator at $299 per venue. The others hand you charts and leave the thinking to you. Briefed reads the data and tells you what to do tonight.

## Pricing

Single tier. No feature gates.

| Plan | Price | Includes |
|------|-------|----------|
| Briefed | $299/mo | Daily Owner brief + Daily VM brief + Weekly/Monthly/Quarterly/Annual briefings + Google Reviews + roster + accounting integration + WhatsApp companion + unlimited queries. Additional venues +$99/mo each. 30 days free. 90-day money-back guarantee. |
| Founding Partner | $199/mo (locked 12 months) | Everything in Briefed, locked at $199/mo. First 20 venues only. Rolls to $299/mo at month 13. No clawback. |
| Annual | $2,990/yr | Briefed billed annually. Two months free. Recurring. |

30-day free trial. Card on file at signup to confirm intent, $0 charged until day 31. First brief lands within 48 hours of connecting your POS. You don't pay until you've read 30 briefs. AU-hosted (Sydney Supabase). Cancel anytime. 90-day money-back guarantee.

## Briefing Types

### Daily Owner Brief
Yesterday's real numbers via text and email before coffee. Revenue, labour %, covers, break-even status, and one move to make today. Average delivery: around 6:47am AEST.

### Daily VM Brief
Pre-shift scripts, action cards, labour breakdown by person, and decision prompts. Different audience, different intelligence from the same data: how to run tonight's shift.

### Weekly Briefing
Patterns, labour trends, day-of-week profitability, and constraint detection.

### Monthly Briefing
Full P&L intelligence with Australian benchmarks.

### Quarterly Briefing
Full strategic review: trends, forecasts, strategic moves.

### Annual Briefing
Year-in-review, benchmarks, forward plan. The kind of analysis a $2,000/day consultant would charge for.

## Key Features

- **Break-Even Hero:** First thing you see each morning. Are you making money today?
- **The ONE THING:** One specific move per day. Not a list of 20 suggestions.
- **Two-Way SMS and WhatsApp:** Text your venue a question. "What was last Tuesday's revenue?" Get the answer back.
- **Predictive Intelligence:** Tomorrow's predicted revenue, recommended staffing, weather impact, local event alerts.
- **COGS + Menu Engineering:** Reads supplier invoices. Tracks item-level costs automatically.
- **Compound Intelligence:** Specialist engines. Week 12 briefings are sharper than Week 1.
- **Weather Intelligence:** BOM data built into every briefing and staffing recommendation.
- **Staff Leaderboard:** Revenue per staff member.
- **Supplier Price Tracking:** Alerts when any supplier item moves more than 5%.
- **Review Intelligence:** Google Reviews scanned daily. Response drafts ready. Sentiment tracked.
- **Holiday & Event Calendar:** Targets adjust automatically for public holidays, school holidays, long weekends.

## Connected Systems

Square, Lightspeed, Tanda, Xero, NowBookIt, Google Reviews, Google Business Profile, and more. Roughly ten-minute setup. Works with whatever you use.

## Venue Types Supported

F&B only: restaurants, bars, cafes, and pubs.

## The Labour Gap

Most venues think their labour cost is in the low 30s. Here's what you're actually paying:
- Base wages: 29%
- + Super (11.5%): 40.5%
- + WorkCover, leave, payroll tax: 41.4%

That 12-point gap costs the average venue $15,000 to $25,000 per year.

## Free Tools

### Intelligence Score
Free 60-second venue diagnostic across 5 dimensions: Online Presence, Review Health, Tech Setup, Competitive Position, Decision Making. Score delivered to inbox within 24 hours.

### Prime Cost Calculator
COGS + labour as a percentage of revenue. AU benchmarks: under 60% = healthy. 60-65% = tight. 65-70% = warning. Over 70% = red flag.

### Labour Cost Calculator
Total labour cost including wages, super (11.5%), WorkCover, payroll tax, training. Floor vs kitchen split. Revenue per labour hour benchmark: $80+ for high-performing venues.

### Break-Even Calculator
Daily, weekly, and monthly break-even with what-if sliders for food cost, labour cost, and revenue changes. The Thursday Rule: most venues break even by Thursday, the best by Wednesday.

### Recipe Cost Calculator
Ingredient-level costing with yield percentages. The 30% Rule: food cost should sit at or below 30% of menu price.

### Menu Engineering Matrix
BCG Matrix for restaurants. Classify dishes as Stars (high profit, high popularity), Plowhorses (low profit, high popularity), Puzzles (high profit, low popularity), or Dogs (low profit, low popularity).

### RevPASH Calculator
Revenue Per Available Seat Hour. Benchmarks: Casual Dining $8-15, Fine Dining $15-30, Cafe $5-10, Bar $10-20. Three levers: occupancy, spend per head, table turn speed.

### Free Venue Audits
- GEO Audit: AI visibility on ChatGPT, Perplexity, Gemini, and Google AI Overviews vs competitors
- Local SEO Scorecard: Google Maps rankings, GBP completeness, citations
- Reputation Audit: Review analysis across Google, TripAdvisor, Facebook
- Website Conversion Audit: Booking flow, mobile UX, trust signals

### Exit Valuation
Independent, grounded in your own numbers hospitality valuations delivered in 24 hours. Pulse $197. Standard $797.

## Blog Content

### What is Prime Cost?
Prime Cost = COGS + total labour cost, expressed as a percentage of revenue. AU benchmarks: under 60% healthy, over 70% red flag. Check it weekly, not monthly. Common leaks: over-rostering, portion drift, supplier creep, menu pricing lag, waste and theft.

### 5 Rostering Mistakes Costing $50k/Year
1. Same roster template every week ($20k-83k/yr waste)
2. Not tracking labour by daypart ($26k-52k/yr)
3. Opener and closer shifts too long ($21k/yr)
4. Not using split shifts properly ($81k-153k/yr for a 7-day venue)
5. Ignoring penalty rates in the roster build ($15k-31k/yr)

Best operators: roster from data not habit, check labour daily not weekly, think in dollars not hours.

## 5 Numbers Every Venue Owner Should Check Weekly
1. Prime Cost % (target: under 60%)
2. Revenue per Cover (compounds: $3 improvement x 200 covers/week = $31,200/year)
3. Labour to Revenue % (benchmark: 30%, most venues run 38-42%)
4. Break-Even Covers per Day
5. Table Turn Time (the difference between 75 and 85 minutes is thousands per week)

## Contact

hello@briefedhq.au. Replies within a few hours.

## Legal

- Privacy Policy: https://briefedhq.au/privacy
- Terms of Service: https://briefedhq.au/terms
- Briefed Intelligence Pty Ltd, Queensland, Australia
- AI processing via Anthropic's Claude. Data not used to train models.
- Data retained 90 days after cancellation then permanently deleted.